Vintage Food Graphics

I found the most amazing book in the library on Monday, Its called Krazy Kids' Food! It's got all pictures of food packaging from the 50s, 60s and 70s in it. The graphics are dead bold and simple and blocky looking and brightly coloured and they all had their own ace little characters on them. I wish food wrappers were still as exciting now. I have held onto a couple of wrappers I like and I especially love the packaging you can find in chinese supermarkets. I think I'm going to start collecting packaging and graphics that I like.

Krazy Kids' Food, Vintage Food Graphics, Steve Roden and Dan Goodsell, Taschen, 2003.